Similar to the hummingbird, most marketing efforts today have to go long distances with limited resources. Consumers are overwhelmed and bombarded with constant media messages streaming 24/7 from numerous sources. Marketing budgets simply have to do more—with less—in order to effectively reach the target audience with a meaningful and memorable message.

The Annie Agency is committed to helping you develop your best marketing solutions. Whether you’re big or small, we’ll help you define your goals, competition, marketplace, mission, and target audience, in order to fully understand your business.

Our talented team then creates and implements a plan that can help your business or service to flourish. The Annie Agency’s mission is to help our clients discover their greatest potential, to grow, and to continually improve their bottom line. Just ask any of our current clients!

Founder Annie Schoonover started her career on Madison Avenue working on Honey Nut Cheerios (“It’s a honey of an O!”), the incredibly successful flanker brand/line extension to Cheerios. Rising through the ranks to become an account supervisor, she gained real world advertising experience on many blue-chip agency accounts such as General Mills, Johnson & Johnson, and Hanes brands.

Leaving Madison Avenue for the Far East, Annie then went on to found her own design company in Hong Kong and imported her collections to over 2,500 specialty retailers such as Bloomingdale’s, Bergdorf Goodmans, Neiman Marcus and Tuesday Morning. After selling her company, she and her family now live in the “Southern part of heaven,” Chapel Hill, North Carolina.

In her spare time, Annie volunteers for the Chapel Hill Service League and the Family Violence Prevention Center.